Creating Brands for Floyd Mayweather and Jay Z - Ibby Tarafdar


Ibby Tarafdar is a graphic designer from Cardiff. Born in Wales he grew up, in Gabalfa after his father emigrated to Wales from Bangladesh in the 1980s.

Since completing his degree in Graphic Communication at the University of South Wales in 2014, Ibby has since created brand identities for numerous athletes signed to Mayweather Promotions and Jay Z’s Rocnation.

His designs have featured alongside globally recognized brands like Under Armor and Puma as well as being televised worldwide.

On this episode, Gideon & Richard discuss Ibby’s rise to notoriety, his new studio in Cardiff, and what it’s like to work with some of the most powerful entertainment names in America.


Available for download:


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Richard Swain